In order to drive awareness, excitement, and ultimately sales, Paragon developed and executed original event concepts for two EA Sports game launches: Madden and FIFA. Paragon secured partnerships with Barry Sanders (Madden) and Drake (FIFA) to support and promote each launch event. Following the success with each game title, Paragon secured a partnership with Buffalo Wild Wings and created a Madden Rivalry Series in select markets – providing high school football athletes the chance to represent their school/team in Madden competitions.
Event Creation & Management
Create and executed impactful events
Content Creation, Production & Distribution
Develop and distribute original content
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
Talent Identification & Procurement
Research and secure talent for brand and product endorsement
Youth Marketing
Successfully engage athletes, parents, trainers, coaches, and administrators
Digital, Social & Mobile Marketing
Amplify engagement through emerging mediums