To grow penetration and awareness of the Propel brand and portfolio in the fitness space, Paragon identified and secured partnership with top tier fitness events to provide product samplings and hydration to event participants. In addition to these partnerships, Paragon also collaborated with in market sales reps to integrate one day Propel samplings with local studios and gyms.
Identify, negotiate, and activate strategic sponsorships
Conceive and deliver unique, cutting edge brand experiences
TREND ANALYSIS & RESEARCH
Leverage proprietary analytics and measurement tools