As NBA All-Star Weekend came to Chicago, Paragon strategically set up distribution points throughout the city where over 42,000 complimentary samples of Bolt24 were provided. Bolt24 is a new product from the makers of Gatorade, that serves as an advanced 24/7 all-day hydration solution aimed at supporting an athlete’s needs off the field. Fans, athletes, and celebrities from all over the country were able to try this new product throughout multiple NBA sponsored events, including the NBA Skills Competition and Dunk Contest at the United Center, The Female Quotient – Equality Lounge Discussions at the Gwen Hotel and NBA Crossover Fan Experience at Navy Pier.
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