Paragon worked with the PGA Tour to create an inside the ropes branding and marketing position for Nature Valley Granola Bars through the Nature Valley Caddie Hat program. Through the incentive based program, PGA TOUR caddies earned points for wearing Nature Valley branded hats on TOUR and receiving bonus points tied to their player’s performance at each tournament. Point totals were recorded weekly throughout the season and the caddies with the most points at the end of the year were compensated by Nature Valley and the PGA TOUR.