Paragon created and led the execution of UCHealth’s first annual owned event in 2016 called MANtenance. The campaign allows UCHealth to drive awareness around the importance of men’s health in Colorado, while leveraging existing partnerships in an effort to paint the town blue (the official color of men’s health awareness) for two weeks in November. The campaign includes blue uplighting of local stadiums and landmarks, fitness and lifestyle activities, digital content and printed collateral specific to men’s health awareness.