Paragon created and led the execution of UCHealth’s annual owned event called MANtenance for the past four years. MANtenance is an initiative designed to promote men’s health in unique ways, all while allowing UCHealth to leverage existing partnerships in an effort to paint the town blue (the official color of men’s health awareness) for two weeks in November. The campaign includes blue uplighting of local stadiums and landmarks, fitness and lifestyle activities, digital content and collateral specific to men’s health awareness.
PARTNERSHIP MARKETING
Identify, negotiate, and activate strategic sponsorships
Talent Identification & Procurement
Research and secure talent for brand and product endorsement
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
Content Creation, Production & Distribution
Develop and distribute original content
Digital, Social, Mobile Marketing
Amplify engagement through emerging mediums
Influencer & Ambassador Outreach
Authentically engage through influencer and ambassador networks