Chipotle was looking to drive awareness for their real ingredients and customizable menu options that provide athletes of all levels with great tasting meals that fit into their specific lifestyle. Paragon developed a fully integrated program featuring strategic sports partnerships with governing bodies like USA Hockey, U.S. Soccer, and US Youth Soccer, as well as athlete partnerships with brand enthusiasts such as Christian Pulisic, Julie and Zach Ertz, Jack Hughes, Kendall Coyne-Schoffield, and Sabrina Ionescu. Chipotle activates against these partnerships through entitled annual events, digital media, consumer promotions, and targeted social campaigns providing the brand with year-around engagement with athletes and sports fans.
Partnership Marketing
Identify, negotiate, and activate strategic sponsorships
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
TALENT IDENTIFICATION & PROCUREMENT
Research and secure talent for brand and product endorsement
Youth Marketing
Successfully engage athletes, parents, trainers, coaches, and administrators
Content Creation, Production & Distribution
Develop and distribute original content