Paragon has grown Zenni’s sports partnership portfolio, securing partnerships with legacy teams and developing activation programs to drive brand awareness and consideration. With Zenni as the Official Eyewear partner of the San Francisco 49ers, Boston Red Sox, and jersey patch partner of the Chicago Bulls, Paragon has created and led the execution of unique campaigns and experiences to showcase Zenni’s value proposition to fans in key markets. Paragon also helped secure athlete partnerships with notable players such as 49ers All-Pro Tight End George Kittle and Bulls first round draft pick Coby White serving as valuable resources in partnership activation and content used across various marketing campaigns.
PARTNERSHIP MARKETING
Identify, negotiate, and activate strategic sponsorships
INFLUENCER & AMBASSADOR OUTREACH
Authentically engage through influencer and ambassador networks
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
Content Creation, Production & Distribution
Develop and distribute original content
TALENT IDENTIFICATION & PROCUREMENT
Research and secure talent for brand and product endorsement