Paragon created and led the execution of UCHealth’s annual owned event called MANtenance for the past four years. MANtenance is an initiative designed to promote men’s health in unique ways, all while allowing UCHealth to leverage existing partnerships in an effort to paint the town blue (the official color of men’s health awareness) for two weeks in November. The campaign includes blue uplighting of local stadiums and landmarks, fitness and lifestyle activities, digital content and collateral specific to men’s health awareness.


Identify, negotiate, and activate strategic sponsorships

Talent Identification & Procurement

Research and secure talent for brand and product endorsement

Experiential Marketing

Conceive and deliver unique, cutting edge brand experiences

Content Creation, Production & Distribution

Develop and distribute original content

Digital, Social, Mobile Marketing

Amplify engagement through emerging mediums

Influencer & Ambassador Outreach

Authentically engage through influencer and ambassador networks