Nature Valley was a dying brand in a forgotten category. To revitalize the brand, Paragon secured sampling focused partnerships with properties delivering outdoor, active lifestyle enthusiasts. These partnerships included the PGA Tour, Vail Resorts, US Ski & Snowboard, as well as the National Parks Foundation. This created the largest sampling program in General Mills history, delivered 15 Million+ samples to consumers annually, and drove double digit sales growth for the brand establishing Nature Valley as the leader in the snack bar category.
Identify, negotiate, and activate strategic sponsorships
Talent Identification & Procurement
Research and secure talent for brand and product endorsement
Event Creation & Management
Create and executed impactful events
Influencer & Ambassador Outreach
Authentically engage through influencer and ambassador networks