PNC Bank

To establish PNC Bank as the hometown bank in each of its target markets, Paragon secured pillar partnerships and developed activation programs to drive brand consideration and loyalty with consumers. These partners include teams like the Chicago Bears, Pittsburgh Pirates, New York Giants, and St. Louis Blues, as well as other properties like the Peachtree Road Race and PNC Pavilion in Cincinnati.

PARTNERSHIP MARKETING

Identify, negotiate, and activate strategic sponsorships

TREND ANALYSIS & RESEARCH

Leverage proprietary analytics and measurement tools

Experiential Marketing

Conceive and deliver unique, cutting edge brand experiences

Content Creation, Production & Distribution

Develop and distribute original content

Digital, Social, Mobile Marketing

Amplify engagement through emerging mediums