To establish PNC Bank as the hometown bank in each of its target markets, Paragon secured pillar partnerships and developed activation programs to drive brand consideration and loyalty with consumers. These partners include teams like the Chicago Bears, Pittsburgh Pirates, New York Giants, and St. Louis Blues, as well as other properties like the Peachtree Road Race and PNC Pavilion in Cincinnati.
PARTNERSHIP MARKETING
Identify, negotiate, and activate strategic sponsorships
TREND ANALYSIS & RESEARCH
Leverage proprietary analytics and measurement tools
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
Content Creation, Production & Distribution
Develop and distribute original content
Digital, Social, Mobile Marketing
Amplify engagement through emerging mediums